West Palm Beach isn’t just hosting another music festival — it’s betting big on becoming one of the country’s premier entertainment destinations.
Fresh off a sold-out inaugural event that drew 11,000 fans to the downtown waterfront on Valentine’s Day, Palm Tree Music Festival and Related Ross announced a four-year agreement with the City of West Palm Beach that will keep the festival in the city through 2030. Organizers also plan to expand the event to two days beginning in 2027.
The first West Palm edition was an instant smash.
Headlined by superstar DJs Kygo and Calvin Harris, tickets sold out more than two months before the gates opened. More than 8,200 people joined the waitlist, while resale prices soared to nearly three times face value as demand exploded.
By the time Sofi Tukker and BUNT. took the stage along the Intracoastal Waterway, it was clear Palm Tree had become more than another EDM festival — it had become one of South Florida’s hottest tickets.
The festival transformed the West Palm Beach Waterfront into a high-energy playground, attracting visitors from across the country. According to organizers, 85% of attendees traveled from outside the area, with more than half between the ages of 24 and 35 — a coveted demographic that cities nationwide are competing to attract.
Mayor Keith A. James hailed the agreement as another milestone in West Palm Beach’s rapid evolution into a nationally recognized destination for culture, business and entertainment.
Related Ross Chairman and CEO Stephen Ross called the partnership part of a larger vision to transform West Palm Beach into a world-class city by combining luxury development, major business events and marquee entertainment experiences.
Palm Tree Crew, founded by Grammy-nominated DJ Kygo and entrepreneur Myles Shear, has built an international lifestyle brand with events in destinations including Aspen, St. Barths and Saint-Tropez. But West Palm Beach marks something different: a long-term home.
The festival now joins a growing lineup of high-profile events helping reshape the city’s identity from seasonal vacation spot into a year-round destination for music, culture and business.
For Palm Tree Crew, the deal cements West Palm Beach as a cornerstone of its global expansion. For the city, it’s another sign that the transformation of the waterfront — and the broader downtown — is accelerating.
If the sold-out debut is any indication, Palm Tree Music Festival may soon become one of South Florida’s signature annual events.
